Leadership Profile
Andy is a serial entrepreneur and a visionary involved in developing technologies that bridge businesses and consumers online. He is a pioneer and a thought leader on all aspects of internet and strategy development.

For more than a decade he has helped several Fortune 500 companies and entrepreneurs in developing strategies, and implemented business processes and applications to tackle a wide range of business issues. He has advised senior and middle management of many multi-billion dollar corporations in the areas of web strategy, ECM, BPM, Portal frameworks, and Business-IT strategy. He is a technologist with proven business acumen and advises management on marketing and branding principles tailor made for the internet economy.

His experience is broad and includes several verticals. Some of the industry expertise include Financial services, Insurance and brokerage services, Health care and life-sciences, and Manufacturing. He is one of the most sought management consultants who has in-depth technology background. He was a desired mentor for many during his managerial career at Deloitte. Early in his career he has designed many software systems and methodologies which has successfully saved millions of dollars for several big name firms. He has written over one million lines of code on various platforms (Microsoft, Sun, Oracle, PHP, Perl, Linux, RIA/AJAX, etc.) He is a strong advocate for the open source community, frameworks and projects like Apache, MySQL, Rails, JSON, DOJO, Scriptaculous, JQuery and many others! Even though he holds a degree in Engineering, his artistic passion has led him to spend most of his recent efforts on design and UI models.

The unique Approach
Many CEOs and entrepreneurs provide leadership and strategic thinking for their firms, but very few actually has the ability and knowledge to do the actual work that involves graphics, design, coding and client strategy development. Due to his hands-on technology background and experience, he has developed a philosophy to get involved with each and every client directly. The Berybos model, and mission has been to provide quality service, rather than to grow in size. You either see him directly involved in your project, or witness him free up his schedule to oversee your account and talk to you directly, regardless of the size of your company. 

Most recently he started blogging at webpaddle.com covering various areas of business strategy, design, web strategy, user experience and navigation models, online marketing and web 2.0.